Google recently released its official SEO Guide in a downloadable pdf format in multiple languages. The guide clearly identifies basic rules to follow while building new websites or optimizing existing websites for better search engine rankings and pagerank.
This guide can help you understand the optimization logic and how should we present our website online. SEO is the first step to get your website started in the Search Engine Marketing Industry. Without proper SEO of your website, it is impossible to reach at good Google search rankings. The guide is a must read for all Webmasters.