Genex Log

No matter what your business industry is, every startup must establish a website. A website requires very little investment as compared to the returns it can bring in. More also it’s the only global tool; you can utilize to spread your message across the world. Even if you are starting a local business, a website will help deliver the message to the people seeking for your services, at anytime round the clock.

We have experienced working with many startups, focused on their website to represent the business. Such startups have been very successful in keeping their costs of business promotion low, as well as they have gotten pretty good results with the web.

A website is a complete medium to display information, make transactions, securely deliver files, communicate, stream audio/video, and much more. You may not be very tech savvy and may hesitate reaching web professionals out to consult what you need on your web.

Those of you who needs more convincing to accept, having a website is necessary, for any kind and type of business. They can go to following URL to read more. It’s an interesting article I found for you:

http://www.entrepreneur.com/advertising/adcolumnistroyhwilliams/article80012.html

However this is pretty simple, actually technology is related with nature and how we normally do things. I will explain you today how a startup can plan a successful website for their business.

We can categorize websites into 3 groups based on the objectives.

1- General Marketing Site
This is an informational website, having information on your business, services and products. You can add pictures, content, location maps, and contact information on your website. This site will serve as a 24/7/365 medium to provide information on your business. Viewers coming on your website first and then store have more chances to becoming a customer.

2- Ecommerce Web
Small businesses, large corporate and even individuals use web today as their sale point. It’s the most economical sale point you can setup, which can accept payments, auto invoice, give receipts and keep records for all sales.

3- Community Interaction
It is also known as web2.0 today. You can use your website to interact with public, as well as public to interact with each other. This communication will result in a lot of feedback for your business which will help you improve and getting new ideas direct from the customers. This interaction can be achieved by setting up online forums, guest books, or blogs. More modern forms are also available, such as setting up a WIKI.

All of these three objectives and more can be added into the same site. However it takes more time to build a large scale website.

You can get started one by one, initially setting up a basic informational website, later on add E-commerce and web2.0 features and truly get on the Internet world.

I will explain project costing in next blogs we will make. I hope this information was helpful for young entrepreneurs out there.